Up to 30% of produce is rejected before it reaches a store — for looking wrong.
Up to 30% of fruits and vegetables grown on farms are rejected before reaching stores — simply because they don't look "perfect." This cosmetic bias causes massive food waste while consumers pay premium prices for unblemished produce. Two problems compound each other: throwing away good food, and overpaying for what survives the cut.
A marketplace for the produce nobody else will sell.
Crooked Carrot connects consumers with local grocery stores offering discounted "imperfect" produce. The app makes it easy to find, order, and pick up perfectly nutritious but cosmetically irregular fruits and vegetables at a lower price. Same nutrition, lower price, less waste — all of it sitting on top of supply that already exists.
See what's available right now at stores within walking or short driving distance.
Only need leafy greens? Only one preferred grocer? Filter so the list matches the trip you're already taking.
Reserve a basket so it's waiting at the counter — no scrambling through aisles before closing time.
A running personal total — kilograms saved, money saved, and CO₂ avoided. Quiet motivation that compounds.
Real shoppers vouch for which stores' "imperfect" boxes are actually worth picking up.
A growing network of grocers who'd rather move imperfect stock at a discount than bin it.
A win for people, retailers, and the planet.
For shoppers: lower grocery bills without sacrificing nutrition or quality.
For grocers: revenue from produce that would otherwise be discarded — and a feel-good story to tell customers.
For the planet: measurably less food waste, less landfill methane, less farmland used to grow food no one ever eats.